Portfolio

A cinematic, image-led marketing site for Louisiana Life Insurance Company, locked to the 2025 brand guide: gold and navy, MADE Mirage display type and no off-brand colors. Hand-built in HTML, CSS and GSAP for full control over every detail, with a WordPress conversion plan ready for handoff.

• GSAP scroll reveals, parallax and counters with Lenis smooth scrolling
• Animated preloader and custom cursor
• Fully responsive and respects reduced-motion settings
• Product, leadership, find-an-agent and contact pages

A custom commerce platform built on Next.js 16, Prisma and MySQL. One codebase runs the storefront, the admin dashboard, an affiliate program and a blog, so the client owns the whole stack instead of renting it.

• Storefront with search, cart, checkout, wishlists and reviews
• Affiliate system with referral tracking, commissions and QR codes
• Live raffles with ticket counts
• Theme engine, transactional email and role-based admin

A social platform where people share health journeys and find others on the same path. Members post updates, join groups, follow journeys and message each other. Under the hood, an AI search layer turns plain-language questions into relevant real-world experiences.

• Posts, threaded comments, groups, journeys and direct messages
• Semantic search: OpenAI embeddings stored in PostgreSQL with pgvector
• Claude expands each query before results are re-ranked by relevance, recency and engagement
• Authorization enforced in every server action and API route

A storefront and custom Shopify theme for an American-made lifting gear and apparel brand. The site is built around limited drops and campaign storytelling, with the same Train Hard. Die Old. attitude as the brand itself.

• Custom Shopify theme with drop and collab collections
• Branded preloader, marquees and spark effects
• Campaign banners for seasonal drops
• Ambassador-only products that only approved affiliates can buy

A book-direct website for Crowley Associates Realty, a family-owned vacation rental and real estate company serving the Delaware beaches since 1973. Guests search by beach, dates and party size, see live pricing and book without paying third-party booking fees.

• Property search by beach, dates and guests
• Booking flow and pricing connected to the rental platform
• Savings comparison against third-party booking sites
• SEO and answer-engine optimization for vacation searches

An immersive site for a premium sea-salt hydration brand. Scroll-driven product films and 3D product scenes show off the tubs and pouches, and every page adapts to the flavor a shopper picks.

• Scroll-driven 3D product films and interactive product scenes
• Flavor-aware pages for tubs, 15-packs and 5-packs
• Native Shopify theme with a sticky add-to-cart bar on phones
• Newsletter and formula section design explorations