About us

Meet Eric

Eric Isaksen, founder of Cracked Creative

A veteran-owned studio that builds brands like we own them

Cracked Creative is a full-service branding agency founded by Eric Isaksen, a veteran who builds brands for clients and has launched his own. We handle the whole job: logos and identity, websites and online stores, custom apps, content, video, paid ads and AI automation. You get one team that understands the business behind the brand, from the first sketch to launch day and beyond.

100%

Veteran owned & operated

40+

Sites, stores & apps built

10

Services under one roof

Full-service branding, web & app studio. Founder-led since day one.

See our work

Selected work

Recent projects

View all projects

The founder

Meet Eric Isaksen

Designer, developer and operator. Eric started Cracked Creative to give growing brands the partner he wanted when launching his own: someone who thinks like an owner and can actually build the thing.

Veteran

Mission first

Discipline, accountability and follow-through. When we commit to a deadline, we hit it.

Service

Founder

State Performance

Founded State Performance, a nicotine-free energy pouch brand, and handles its branding, product mockups, social strategy and go-to-market.

Brand builder

Operator

Skin in the game

Holds ownership stakes in two other businesses, so every recommendation gets weighed like it is our own money.

Owner mindset

Agency partner

Behind the scenes

Builds websites, internal tools and automations for a marketing agency that serves financial advisors.

Trusted partner

Full-stack

Design + code

HTML, CSS, PHP, jQuery and WordPress with Elementor at the core, plus React, TypeScript and Next.js when a project needs more.

Builder

AI-native

Automation

Ships AI in real products, like the semantic search inside Patient Echo, and runs local AI models in-house.

Practical AI

Clear scopes, honest timelines and straight answers. That is the standard on every project.

The Cracked standardVeteran owned & operated

How we work

Our process

  1. 01

    Discover & plan

    We dig into your business, customers and competitors, then lock the scope, budget and timeline in writing.

  2. 02

    Brand & design

    Logo, identity and visual direction first, then page designs you review before a line of code is written.

  3. 03

    Develop & build

    Hand-built sites, stores and apps. Fast, accessible and tested on real phones, not just a desktop browser.

  4. 04

    Launch & grow

    We launch, train your team and keep going with content, ads, SEO and automation that compound over time.

Stack & toolkit

Proven tools, picked for the job

Start a project

We use whatever gets your project live fastest and keeps it easy to run after launch.

Design

Brand & visual design

FigmaAdobe IllustratorAfter EffectsBlender

Logos, identity systems, packaging mockups, social graphics and motion.

Let’s talk

Build

Web, commerce & apps

WordPressElementorShopifyPHPNext.jsReactTypeScript

Marketing sites, online stores and full-stack web apps you can actually manage.

Let’s talk

Grow

Ads, content & AI

Paid socialSearch adsVideoClaudeOpenAIOllama

Campaigns, content and automation that keep the site working after launch.

Let’s talk